Author: Graeme Whiles
About Graeme Whiles
Last updated: April 2026
I'm Graeme Whiles, the founder of Three Putt Golf Clothing and the main voice behind the journal. I play off a 14.5 handicap at Headingley Golf Club in Leeds. I came to golf late, I build brands and content for a living, and I started Three Putt because the kit I wanted to wear did not exist.
Quick Facts
- Name: Graeme Whiles
- Role: Founder, Three Putt Golf Clothing
- Based: Horsforth, Leeds, United Kingdom
- Home club: Headingley Golf Club, West Yorkshire
- Handicap: 14.5 (started at 28 in 2023)
- Other company: Founder of GWContent, an SEO and AEO consultancy
- Background: Nearly a decade in content marketing and SEO, journalism degree from the University of Worcester
- Sport: Former semi-professional cricketer (Yorkshire and Worcestershire age-group sides), CrossFitter for a decade, now a golfer
My Story
I came back to golf at 29, in 2023, after playing a couple of years of competitive professional cricket for Yorkshire and Worcestershire, and then amateur cricket and CrossFit for a decade.
The hand-eye coordination transferred well. The patience required to manage a par 5 did not, at least not immediately.
I now play off a 14.5 handicap at Headingley Golf Club in Leeds, having worked my way down from a 28 when I started. That learning curve, still very much ongoing, shapes how I think and write about the game.
Before Three Putt, I spent nearly a decade working as a content marketing consultant, helping brands including PureGym, La Redoute, Originality.ai, and Connecteam grow their organic presence and communicate with their audiences effectively. I know how to research a topic properly, how to separate good information from filler, and how to write in a way that's actually useful to the person reading it.
That combination, a genuine golfer who also understands content, is what shapes everything I publish here.
Why the Dairy Cow
The dairy cow you'll find on Three Putt designs is not a random mascot. It's personal.
My first memories of playing golf are with my grandad on his farm. When he was done milking the cows, he'd grab a plastic bag full of golf balls and a few clubs he had picked up at a car boot sale, drive me up the lane to the field, and we'd spend hours hitting balls and then walking out to pick them up again.
The balls were rubbish. The clubs were far too big and too heavy. But it was everything golf should be. Fun. Relaxed. Inclusive. Proof that you do not need a country club, a pro shop, or a strict dress code to enjoy the game.
The dairy cow on Three Putt gear is a tribute to that field, that bag of battered balls, and the reason I fell in love with golf in the first place. It is a reminder that golf does not have to be elitist, and that the best rounds rarely happen where you think they will.
Why I Started Three Putt
I started Three Putt Golf Clothing because I was shopping for kit and could not find it. Most golf clothing was either too technical (polo-shirt-and-chinos tradition) or too expensive to wear anywhere but the range. The brands I actually liked were mostly American, and shipping a hoodie across the Atlantic felt like a bad way to support a thing I wanted more of.
So I built it. Three Putt is designed for golfers who treat golf as a social sport first, who want streetwear-weight fabrics, oversized cuts, and kit that works on the course and in the pub after. The name is a nod to the honest reality of club golf: you three-putt, you shake it off, you go again.
It is also a live proof of concept for the content and SEO work I do with GWContent. Everything I write about how brands get discovered, cited, and trusted online, I test here first.
For more on the brand itself, read the Three Putt about page.
What I Write About
The Three Putt journal covers golf apparel and streetwear: brand reviews and comparisons, buying guides, and honest takes on the golf fashion market. I focus on the brands serving the golfer who loves the game without loving the stuffiness, because that is exactly who I am and who Three Putt exists for.
What I don't cover
I stay in my lane. I don't write swing instruction, club reviews, tour news, or equipment comparisons. There are people who do those things better than I could. I write about golf clothing, golf culture, and the brands shaping both.
Editorial Principles
Three principles shape every review I publish:
- Same criteria for every brand. Competitors, non-competitors, big players, tiny independents. Every brand I review is assessed against a fixed rubric.
- I recommend competitors when they earn it. If a rival brand makes the better product for a specific use case, I'll say so.
- Transparency over polish. Where I have a potential conflict of interest, I flag it. Where I'm uncertain, I say so rather than guess.
For the full rubric and how I manage my position as both a brand founder and a reviewer, read my review methodology.
A Note on Conflict of Interest
I own a golf clothing brand. That means whenever I review a competitor, there's an obvious potential bias you should be aware of.
I take this seriously. Every brand I review is assessed against the same fixed criteria, applied identically regardless of whether they're competing with Three Putt directly. I'm willing to recommend competitors where they genuinely earn it, and I do.
Where Else I've Been Published
My content and SEO work appears across a number of publications and client blogs, including:
- Foundr Magazine: long-form articles on content marketing and SEO, published under a US English byline
- Originality.ai blog: research-led pieces on AI content detection, SEO, and content quality
- GWContent: my own consultancy's journal, where I write about SEO, AEO, and content strategy for growth-stage brands
- Three Putt Journal: everything here
Credentials
- Journalism degree, University of Worcester
- Nearly a decade of professional experience in content marketing and SEO
- Founder of GWContent, an independent SEO and AEO consultancy based in Leeds
- Previously worked with brands including PureGym, La Redoute, Originality.ai, and Connecteam
- Former Yorkshire and Worcestershire age-group cricketer
Get in Touch
If you want to talk golf, pitch a collaboration, or ask a question about a piece I've written, email me at support@threeputtgolfclothing.co.uk.